Storytelling isn’t just an art; it’s a strategic tool that can be employed in various domains, including sales. A well-told story can capture attention, simplify complex ideas, and make messages memorable. In sales, storytelling transforms a pitch from a mere transaction into a compelling narrative that aligns with the customer’s needs and aspirations.
Browsing Category Revenue & Tech
Revenue isn’t about working harder—it’s about engineering the system itself. I’m obsessed with revenue architecture: designing the commercial infrastructure that makes growth repeatable, predictable, and scalable. When businesses plateau, it’s rarely a talent problem. It’s a design problem. The frameworks, processes, and underlying systems haven’t evolved to unlock the next phase of growth. That’s what I explore here—how to build revenue engines that compound, how to find new paths when the obvious ones are exhausted, and how to transform sporadic wins into systematic performance.
Meanwhile, the tech landscape keeps shifting beneath our feet. AI is rewriting business models, platforms are reshaping economics, and innovations are emerging faster than most companies can commercialize them. The intersection is where things get fascinating: applying systematic revenue thinking to the chaos of tech growth. How do you take a breakthrough technology and build the commercial machine around it? How do you scale a tech company when the playbook hasn’t been written yet? Growth doesn’t happen by accident. It happens by design.